I have been struggling to come up with ideas as to how I will tackle the practical work in this module. Recently a tutor suggested that I could use the ideas from my essay such as "Man the hunter" and pair these with advertising images, which would illustrate the points made by my sources. Only as an initial experiment, I have begun to pick out themes from my essay and paired them with images.
I have played around with type and how I can use this to inform the message of the image. I found that didot was most effective as this is a type commonly used in magazines, and magazines are where adverts are found.
Potential quotes/themes :
"Glamour"
"Envy"
"Power"
“with this you will become desirable”
"Men too are seducers"
"The perfect provocateur is not human; rather, she is a form and hollow shell"
"She is slender, typically tall and long-legged."
"the camera is an extension of the male gaze"
"Men asses women"
"Man, the hunter"
"Women pose as sirens"
"a greater future you"
"men act and women appear"
"sex-at-a-distance"
"the surveyed female"
"an object of vision:a sight"
I am.. "an object" "glamourous" "long legged" "a siren" "surveyed
I am..."dominant" "the hunter" "powerful" "seductive" "gazing"
Booklet/poster series for men and one for women?
The difficulty I have had is locating images, fashion/beauty images are easiest to pair with quotes. However, I am unsure if I should be covering ALL themes of advertising. Secondly, many of the images that I find that are ideal are not paired with a brand but are simply fashion imagery. It is still from an advertisement but I do not know if the logos are required to communicate the message of advertising.
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| Colcci Fashion Ads And Colcci Fashion Advertisements. |
Women Pose as Sirens
I began to develop a style that would suit a book format, using images at different sizes paired with uppercase Didot. However, in the upcoming crit I will be able to identify if this idea is something I can go forward with.
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