For the final crit, I put forward my book idea of combining quotes from my essay with advertising images to back them up. I put forward several questions to help guide the content and design of the booklet. The questions I asked were as follows -
1. Should/Can I use photos from advertisements or should I use full advertisements with all the logos and any text still present?
This question caused disagreements and there was no final opinion. Some felt that the logos were necessary to shame the branding, others felt that the kind of advertising is usually obvious from the images so this is not necessary.
2. Do I need to reference the images I use within the book?
No this is not needed.
3. Could I use advertisements from just fashion/beauty advertisements, or should I cover all kinds of adverts?
Again, this question caused disagreement. Some felt it was important to show all kinds of advertising, whilst others felt that if I focussed the kind of advertisements I could define a target audience and focus my work more. It was argued that specificity is always better, the rules differ between different forms of advertising so I should focus on a factor or sector of advertising.
4. Could I use quotes that weren't in my essay but are from the same sources?
Yes. However the group felt that quotes could be difficult to achieve and misleading with images. They felt that I should tackle a concept rather than quotes e.g. the male gaze.
Other points raised in the discussion included the fact that I need to establish a target audience in order to focus my work and thus produce more appropriate designs. There was a suggestion to not only focus on the negative forms of advertising but to offer alternatives as a contradiction to these. I also need to define what the problem is and how my practical work will solve this.
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