Comment on how you will engage with each of the following aspects of practice-based research (highlighting opportunities for primary research).
RESEARCH
Current advertisements which focus on gender/people.
Problems associated with adverts
Establish Target Market
What is the average person?
Potential products to advertise e.g. clothes
Adbusters
ANALYSIS
Photoshop editing
Which adverts aren't stereotypical? Why?
Techniques used by Adbusters.
How clothes are typically advertised.
EXPLORATION
How can you sell a product without promoting stereotypes? Is this still effective?
Exaggerate problems to make the issues obvious?
Ridiculous photoshop manipulation, emphasising the techniques used are fake/unrealistic.
Can my adverts work as a series?
EVALUATION
Does the product solve the problem?
TESTING
Questionnaire for general public.
Is work successful?
Does it communicate the right ideas?
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