Modernism
Fridolin Müller, for the Eidg. Schützenfest Zürich (Swiss Federal Marksman Festival) ,1963
This is a clear example of modernism due to the images components- a basic black circle and red helvetica type (a common typeface used by modernist designers). Function is clearly prioritised over form in this image as the required information is clear and legible; attention is not drawn away from the important details. The posters elements appear to be organised as either centrally orientated or to the left of the poster.
David Carson, National Theatre 50th Anniversary Poster, 2013
David Carson was a pioneer of postmodernism and in this poster his rule breaking is difficult to miss. The text is completely illegible and difficult to read (or even find!). A mass of colour and shape explodes across the page in a manner that would be viewed as unnecessary by modernist designers. The image also appears to follow no grid, or any organisation for that matter. Form is evidently following function.
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